Curtis Matthews
Advertising Instructor at Texas Tech University
Assistant Professor at Kansas State University teaching ADV & PR campaigns and researching narratives. Yes, the dissertation is done!
Texas Tech
http://twitter.com/cbmatthews
2108 followers
6098 tweets
cbmatthews
Has college become too easy? Costs soar, study time decreases. http://t.co/2cGVgf1e via @washingtonpost
cbmatthews
Star Wars Strategy! ~ The Force that Powers Persuasive Content (And 3 Ways to Intensify It) http://t.co/6hCAprmq via @copyblogger
cbmatthews
Yes, very interesting! RT @nikki_little : Interesting - @HuffingtonPost teams with brands to create new content sites: http://t.co/iVfWaO9v
cbmatthews
The muppets get involved! RT @SlingshotLLC : Something very cool (and cute) about digital Band-Aids in the NYT today http://t.co/cnrfi5VQ
cbmatthews
Emotion Analytics: Quantifying Emotion for Better Brand Engagement #MMchat transcript w/ Steve Trask @TraskInsight http://t.co/2Hb3Kens
cbmatthews
Fantastic! ~ MillwardBrown 2012 BrandZ Top 100 http://t.co/uLATF7nm Methodology (awesome explanation) http://t.co/oMDTkp1D via @SpiroDavis
cbmatthews
A lesson for marketers on evangelism’s power ~ Caine's Arcade: The Ultimate In Advocacy http://t.co/obIAFw81 via @Forbes
cbmatthews
Wow! ~ 8 Bits of Wisdom on Being a Creator from Neil Gaiman (@neilhimself ) http://t.co/5gGRPQC6 on @brainpicker
cbmatthews
RT @Spredfast : Need to spruce up your social media program? Check out our 3-part webinar series w/experts in the field http://t.co/CQ6Xl74H
cbmatthews
RT @LikeableMedia : How important is relationship building to your brand? Tell us on Sunday at 10pm ET at #LikeableChat - sounds awesome!
cbmatthews
#Hulu reveals slate of 10 original shows - The Blurring Line Between TV and Web Video http://t.co/oH6uG3b8 via @mashable
cbmatthews
Does Culture Really Matter? New Study Reveals Significance Of Cultural Relevance As Predictor Of Brand Success http://t.co/ltAasOdT
cbmatthews
RT @KellyOlexa : SERENITY NOW!!! - Ha ha. I found myself shouting that line from Seinfeld daily!
cbmatthews
Great advice! ~ #InternPro Chat: “How to Make the Most of Your Internship” http://t.co/ej0nEkpd The Savvy Intern by @YouTern
cbmatthews
@wisematize Hey man, doesn't edgy get attention?
cbmatthews
@wisematize Ha Ha to salary reveal.
cbmatthews
RT @mashable : Hellmann's Brilliant Campaign Turns Grocery-Cart Contents Into Recipes - http://t.co/IsJWhpZx - Love this!
cbmatthews
I read this one just cuz @copyblogger said to!: Neil Gaiman on Creativity - http://t.co/MjFAOQoB Ah, the referral power of an influencer!
cbmatthews
Good common sense! RT @MarkRaganCEO : 5 pitching tips from TV journalists. Hint: Don't pitch a competitor's story http://t.co/7piyaTVN
cbmatthews
Interesting. RT @brainpicker : 11 tools to ease graduates into the "real world" from @nttd http://t.co/0RfX8YG4
cbmatthews
RT @heyprofbow : Dear JCPenney: I realize you are really struggling right now, but it's like CHRISTMAS for somebody prepping a mktg class. :)
cbmatthews
The willingness to take risks ~ Why Leaders Should Encourage Creative Risks http://t.co/qB1Mu742 via @creativitypost
cbmatthews
Great academic paper! - The Bias Against Creativity: Why People Desire But Reject Creative Ideas http://t.co/IXYy55hX
cbmatthews
Sites with a “something for everyone” architecture rarely satisfy anyone: How to serve multiple audiences http://t.co/5uCorxcY via @junta42
cbmatthews
Neat idea – "Magnetic Case Transforms Smartphones Into A Hands-Free Wall Display [Pics]" http://t.co/IxPCxq35 via @psfk
